Thursday, October 28, 2004

NewsClip: Gratuitous beer story

"Now playing in Corvallis [OR], Pi Beta Rho fraternity, brought to you by Pabst Blue Ribbon. In what marketers believe is the first instance of a beer brand sponsoring a student group, the beer maker has adopted the unaffiliated Oregon State University fraternity."

Read more ...

Rock concerts, fraternities ... why don't the beer companies never sponsor, um, me?

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