OK, now that I've announced Libertarian Ad Network's re-launch, I might as well follow up with the other piece of the picture: The new Blogads system ("Blogads 3.0") rocks.
It may look the same right now, sitting over there in the sidebar, but it isn't. Instead of "one size fits all," I can now sell four different kinds of ads:
Standard -- The same ad format you're used to: Title, a graphic of up to 16K in file size and up to 150(w)x200(h) pixels, and 300 characters of text.
Hi-Rise -- Title, graphic of up to 35Kb in file size, and up to 600 pixels tall (max width is still 150), plus 300 text characters.
Mini -- Title and a small graphic: 5K max file size and 100 pixels high (and, you guessed it, 150 wide). 100 text characters.
Classie -- Title, no graphic -- but up to 500 characters of text. I assume that "Classie" is short for "classified ad."
One-week advertisers won't notice much difference here at Kn@ppster unless you buy a "Hi-Rise," which is a little more expensive. I've priced the "Standard," "Mini" and "Classie" versions the same for one week (because it's the Blogads minimum, $10). But for longer-length buys, the price on "Minis" and "Classies" goes way down -- a three-month "Mini" or "Classie" costs half as much as a three-month "Standard," and you can get a month of either of these "smaller" ad types for the same price as a two-week "Standard."
Get 'em while the gettin's good. Once I get discovered by the MSM and have to hire someone to blog for me while I hobnob and carouse with the jet set, the rates will go up. The savings on the new categories are pretty nice over at RRND, too.
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Technorati Tags: Advertising, Blogs, Blogging, Blogads, Blogosphere, libertarian
IceRocket Tags: Advertising, Blogs, Blogging, Blogads, Blogosphere, libertarian
Wednesday, September 06, 2006
Re-launch: Libertarian Ad Network
You may have noticed some hijinks over in the right sidebar the last few weeks: Blogads has been in the process of rolling out their new "3.0" setup, and there was some overlap that required me to run two strips so as not to give anyone the shaft.
Now that things are settling down, I'm also re-launching the Libertarian Ad Network ... and just like the new Blogads, it's going to be better than before.
What's changing:
- In order to belong to the new iteration of LAN, you're going to have to upgrade your setup to Blogads 3.0. Of course, you're going to have to do so anyway, since the previous version is going bye-bye.
If you haven't been paying attention and still have an old-style ad strip on your blog, get thee to the new login page (your old login info works there) and set up your new strips.
Of course, if you aren't affiliated with Blogads at all yet, you need to be. This requires sponsorship. I used to be a sponsor, but so far I can't tell whether that just hasn't carried over to the new version, or whether I'm not looking in the right place. I'll follow up on that -- in the meantime, if you're just too hot and bothered to wait, see here for how to get started -- Blogads may be able to hook you up before I can.
Either way, I can't add you to the network until a) you're running Blogads 3.0, and b) your site has received 3,000 views (with an ad strip in place) so that it shows up on the network's virtual "radar screen."
- No more automatically adding blogs to the network. If you want to belong, you have to say so. You can do that by emailing me -- please put "Libertarian Ad Network" in the subject line ... if you don't hear from me first.
- Network members must link to the network. If can be a text link, or this pretty version here (graphic by Stephen VanDyke) ...
... but ya gotta link. No gravy-training.
So, what's in it for you?
If you run a small blog, you have a good chance of picking up ads from the guys looking to advertise to a specific demographic (libertarian blog readers). Ad buys will "trickle down" to you from the big dogs -- someone who can afford to plunk down a few hundred dollars for an ad on a large site will likely see the value in multi-venue placement and throw the $10 or $20 that you charge on the counter, too.
If you run a big blog, you'll likely attract some "trickle up" from the smaller blogs. The advertiser who's placing a $10 ad here and a $20 ad there will see -- it will be right in front of him or her -- that your more expensive ad offers a very attractive cost per ad impression.
If you're an advertiser looking for customers in the libertarian niche, the Libertarian Ad Network makes it easy for you: A boatload of libertarian blogs under one virtual "roof." You can advertise on one blog, or a bunch of 'em. Upload your ad once instead of 20 times (although you can track them separately for response evaluation, and even designate a different click-thru URL for each blog if you like). Oh, and you punch in your credit card number or PayPal information and hit the payment button once, too. If you were planning to advertise on 10 blogs, make it 11 -- the time savings alone will cover the difference.
Of course, I've effectively "zeroed out" the old network list, so it may be a few days before there are 11 blogs for you to advertise on ... but they're coming.
--
Technorati Tags: Advertising, Blogs, Blogging, Blogads, Blogosphere, libertarian
IceRocket Tags: Advertising, Blogs, Blogging, Blogads, Blogosphere, libertarian
Now that things are settling down, I'm also re-launching the Libertarian Ad Network ... and just like the new Blogads, it's going to be better than before.
What's changing:
- In order to belong to the new iteration of LAN, you're going to have to upgrade your setup to Blogads 3.0. Of course, you're going to have to do so anyway, since the previous version is going bye-bye.
If you haven't been paying attention and still have an old-style ad strip on your blog, get thee to the new login page (your old login info works there) and set up your new strips.
Of course, if you aren't affiliated with Blogads at all yet, you need to be. This requires sponsorship. I used to be a sponsor, but so far I can't tell whether that just hasn't carried over to the new version, or whether I'm not looking in the right place. I'll follow up on that -- in the meantime, if you're just too hot and bothered to wait, see here for how to get started -- Blogads may be able to hook you up before I can.
Either way, I can't add you to the network until a) you're running Blogads 3.0, and b) your site has received 3,000 views (with an ad strip in place) so that it shows up on the network's virtual "radar screen."
- No more automatically adding blogs to the network. If you want to belong, you have to say so. You can do that by emailing me -- please put "Libertarian Ad Network" in the subject line ... if you don't hear from me first.
- Network members must link to the network. If can be a text link, or this pretty version here (graphic by Stephen VanDyke) ...
... but ya gotta link. No gravy-training.
So, what's in it for you?
If you run a small blog, you have a good chance of picking up ads from the guys looking to advertise to a specific demographic (libertarian blog readers). Ad buys will "trickle down" to you from the big dogs -- someone who can afford to plunk down a few hundred dollars for an ad on a large site will likely see the value in multi-venue placement and throw the $10 or $20 that you charge on the counter, too.
If you run a big blog, you'll likely attract some "trickle up" from the smaller blogs. The advertiser who's placing a $10 ad here and a $20 ad there will see -- it will be right in front of him or her -- that your more expensive ad offers a very attractive cost per ad impression.
If you're an advertiser looking for customers in the libertarian niche, the Libertarian Ad Network makes it easy for you: A boatload of libertarian blogs under one virtual "roof." You can advertise on one blog, or a bunch of 'em. Upload your ad once instead of 20 times (although you can track them separately for response evaluation, and even designate a different click-thru URL for each blog if you like). Oh, and you punch in your credit card number or PayPal information and hit the payment button once, too. If you were planning to advertise on 10 blogs, make it 11 -- the time savings alone will cover the difference.
Of course, I've effectively "zeroed out" the old network list, so it may be a few days before there are 11 blogs for you to advertise on ... but they're coming.
--
Technorati Tags: Advertising, Blogs, Blogging, Blogads, Blogosphere, libertarian
IceRocket Tags: Advertising, Blogs, Blogging, Blogads, Blogosphere, libertarian
Sunday, September 03, 2006
Nobody ever tells me anything ...
OK, well, I guess they do. But in this case I had to be listening carefully (surfing the Blogosphere of the Libertarian Left, of course -- thanks to Brad Spangler and Wally Conger): A new print edition of SEK3's New Libertarian Manifesto is now available from Victor Koman's KoPubCo.
The NLM is available around the web in various typo-riddled versions. This one is (allegedly) properly proofread, and appended critiques from Murray N. Rothbard, Robert LeFevre, and Erwin S. "Filthy Pierre" Strauss bring it to 148 pages. Take that, neolib revisionists!
Sigh ... there's another $12.95 I can't afford not to come up with. I'm ecstatic to see this classic back in print and the Movement of the Libertarian Left resurgent (I guess the neocon quacking wasn't BS after all -- freedom really is on the march!).
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Technorati Tags: Politics, libertarian, anarchism, New Libertarian, Movement of the Libertarian Left, Blogosphere of the Libertarian Left
IceRocket Tags: Politics, libertarian, anarchism, New Libertarian, Movement of the Libertarian Left, Blogosphere of the Libertarian Left
The NLM is available around the web in various typo-riddled versions. This one is (allegedly) properly proofread, and appended critiques from Murray N. Rothbard, Robert LeFevre, and Erwin S. "Filthy Pierre" Strauss bring it to 148 pages. Take that, neolib revisionists!Sigh ... there's another $12.95 I can't afford not to come up with. I'm ecstatic to see this classic back in print and the Movement of the Libertarian Left resurgent (I guess the neocon quacking wasn't BS after all -- freedom really is on the march!).
--
Technorati Tags: Politics, libertarian, anarchism, New Libertarian, Movement of the Libertarian Left, Blogosphere of the Libertarian Left
IceRocket Tags: Politics, libertarian, anarchism, New Libertarian, Movement of the Libertarian Left, Blogosphere of the Libertarian Left
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