Monday, August 01, 2016

@ReformParty Twitter Ads Engagement -- Not Bad!


I ran a test campaign on Twitter ads with a length of one day or cost of $5, whichever it hit first. The point was to promote Darcy Richardson's campaign for the Reform Party's presidential nomination, so the tweet/ad content was "Darcy Richardson 2016 -- Reviving Ross Perot's @ReformParty," with associated graphic and link to Darcy's web site.

The engagement rate was 2.8%, which in my experience is pretty damn good for web advertising and toward the top end of usual results for Twitter ads in particular. The ad received 1,607 impressions and resulted in 45 click-thrus.

Of course, what I am really interested in is getting my "Choose Darcy" Headtalker campaign up to the 100 supporters it needs by Wednesday, which will likely result in several million exposures. Please help me out with that.

I'll probably get Google ads going later today, also on a test basis. I have two goals this week.

One is to convince the Reform Party to nominate Darcy.

The other is to demonstrate to the Reform Party what effective guerilla third party political campaigning looks like. They still seem to be in traditional campaign mode, even though the bottom fell completely out of that strategy after 2004, since when their presidential candidates have received a grand total of fewer than 2,000 votes across two presidential elections (about 500 fewer votes in two elections than the Boston Tea Party's ticket received in its single presidential outing in 2008).

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