Friday, February 18, 2005

The empire strikes back?

I've been skeptical of the "blogging as the greatest leap in media since Herr Gutenberg's machine" moonshine -- bloggers are just one small part of a larger, slower transition in which the Internet is progressively displacing the old "mainstream media" -- but there's certainly some there there. It looks like the paper boys are finally starting to get the message and trying to buy their way in.

About.Com and MarketWatch aren't exactly blogs, but they do bring the newspapers closer to that paradigm insofar as the former relies on subject experts instead of J-School grads and the latter concentrates on real-time, rather than daily, analysis.

We may soon see newspapers expecting their reporters to blog instead of firing them for it.

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