My goal was to amass, from my own personal "reach" -- 5k Facebook friends, more than 2k Twitter followers, 500+ LinkedIn connections, this blog, the podcast, but not the professional/work with others stuff like RRND or the Garrison Center -- 100 supporters for a Headtalker campaign to boost Darcy Richardson's Reform Party presidential nomination campaign.
Didn't happen. I was somewhat surprised (unpleasantly as you might guess) that I couldn't get fewer than 1/70th of the people I talk to on a regular basis to do something that cost them nothing more than a minute or so of their time. On the other hand, there was a three-day time limit. So maybe something longer-term would allow me to get better response. Anyway, I learned some stuff that should improve future efforts to mobilize people for this or that. And THANK YOU to everyone who did come through.
But I had options, and used them. I scaled back my goal to 50 supporters and paid a few bucks for a little commercial "reach" (the entirety of this week's Internet campaigning will have cost less than $50 -- that's for banner advertising, Google ads, Twitter ads and the Headtalker) to get things where they needed to be. So now it's at 53 supporters and the message will go out at noon eastern today to more than 1.2 million people.
Reaching ~1.3 million people for less than fifty bucks from a standing start within four days of deciding to do so should be a wake-up call for the Reform Party National Committee. It shows that Darcy Richardson is serious. Now they just have to decide whether or not they're serious.
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