How Is It Possible That I've Never Heard About This Before?

It had me at "[t]he resulting brew is generally much stronger than Western drip/filter coffee, and often stronger than espresso."

I've added a rig and a bag of the kind of coffee used to my Amazon wish list -- but unless they disappear from it quickly because someone loves me that much, I'll probably end up going to a local Indian market this weekend looking for a good deal.