That There is Some Pretty Good Unsolicited PR

Per NBC News: "Two children and two adults survive after Tesla plunges 250 feet off California cliff."

Tag line: "The two rescued adults suffered 'non-life-threatening injuries,' and the two children were unharmed, according to the San Mateo Sheriff's Office."

Then again, "[I]t's not clear what caused the car to go over the cliff." But if that part isn't the car's fault, it sure makes Tesla look good.