I've Been NOTICING that THIS is a THING!!!

Putting a few words in ALL CAPS in, and dropping multiple exclamation marks at the end of, headlines, that is.

I guess it's supposed to make me think the story must be exciting so I'll mash the mouse button on that link.

But usually the story isn't especially exciting after I do.

Really, referencing totally nude olive oil wrestling, even if there's none in the story, seems like it might be more effective.

But hell, what do I know about that one weird trick, and then THIS happened?