Wal-Mart pledged to help introduce Hollywood's emerging online movie locker system to its customers, many of whom have never owned anything digital in their lives.
Not an MP3 download? Not a solitaire game they downloaded (even if it was from AOL in the heyday of dialup Internet access? Not a cell phone ringtone? Not an ebook? Not digital bank account access, aka a debit card?
I'd be surprised if as much as 1% of Wal-Mart customers "have never owned anything digital in their lives," and if the bulk of that 1% wasn't in diapers.